Product Recalls are an inconvenience for the consumer but a total nightmare for the manufacturer of the product being recalled. How, once the product has shipped can they know for sure where and when those items are being sold? Fortunately with the sophisticated printing technology and packaging innovations it is entirely possible not only to know where in the country a defective batch shipped to, but also to which store it was sent and on which shelf it is displayed.

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Product recalls made much easier with modern track and trace package identification

Why Blue Bell and Sabra Product Recalls are a Massive Hassle

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Retailers are scrambling. Consumers may or may not be getting some type of notification that an item they purchased shouldn’t be eaten. And Blue Bell Creameries and Sabra Dipping Company are posting alerts and probably crossing their fingers that word gets out about their product recalls. None of the scrambling, haphazard notifications or finger-crossing would be necessary for items tracked with PACKprint™.

The Recalls

The recalls in question involve specific varieties of Blue Bell ice cream and Sabra hummus, with the FDA finding samples of the product contain Listeria monocytogenes. This bacterium can cause Read more

CPG Innovation Could Reduce Magnitude of Fruit Recall

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The Wawona Packing Co., which supplies Costco, Trader Joe’s, Walmart and Kroger, recently recalled peaches, nectarines, plums and pluots (plum/apricot hybrids) due to Listeria contamination at its Cutler, California, warehouses between June 1 and July 12. They revised that recall on August 1st to include all fresh whole fruit packed at the company’s facility during those identified dates.

Listeria monocytogenes is a bacterium that causes gastrointestinal symptoms, fever and muscle aches – and it can be deadly. According to the Centers for Disease Control and Prevention, the United States sees about 260 deaths from Listeria contamination every year. The worst single outbreak killed Read more

COstly Kroger ice cream product recall

Avoiding Costly Product Recalls

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In late April, Kroger recalled their Private Selection Hazelnut Marscarpone and Hazelnut Nut Fudge ice cream flavors because they contained unlabeled egg ingredients. They were forced to pulled 16 oz. containers from store shelves in 31 states. Such a sweeping product recall was prompted by the risk of life-threatening allergic reactions for people sensitive to eggs – and because the product labels Kroger uses did not contain enough information to allow a recall limited to only those products that actually contained the egg ingredients.

The truth is, Read more

FASTech unveils PACKprint Advanced Food Labeling

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FASTechnology Group was in good company last week while exhibiting in Chicago at the Marketing and Innovation Summit sponsored by Store Brand Decisions.  With more than 350 C-level store brand retailers, manufacturers and solutions providers coming together for educational meetings and networking, the climate was right for us to launch our newest product PACKPrint®, a game-changing food labeling advancement allowing manufacturers  to capture the product DNA during packaging, all accessible at POP through a scannable QR code.

Customizable fields can provide information as detailed as Read more

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PACKprint – Enhanced Shopper Engagement

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The newest innovation from FASTechnology Group

A relative product DNA attached to a scannable code, incorporates:

  • food origination
  • ingredient details
  • manufacturing details
  • carbon footprint

To simplify:

  • Product tracing
  • Product recalls
  • Eliminates labels
  • Additional product detail
  • Enhanced shopper engagement
  • Highly targeted marketing campaigns

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