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FASTech’s Packaging Innovations at 2015 PLMA Trade Show

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Teamwork is one of the keys to success, and you’ll get a chance to see some exciting packaging innovation collaboration in action at the upcoming PLMA Trade Show. FASTechnology Group is working with Digimarc to develop an invisible barcode shopper engagement solution for CPG and Private Label…..and at PLMA 2015 you will be one of the very first to get a look at it.

Not only that, but you’ll also get a chance to win a MonoRover – just for paying a visit to our booth F1900.

  • What: Experience cutting-edge packaging solutions, win a MonoRover
  • Where: PLMA’s 2015 Private Label Trade Show, Booth F1900
  • When:  Nov. 13 to 15
  • Location: Rosemont Convention Center, Rosemont, IL
  • More details: PLMA.com

About the Collaboration

One of FASTech Group’s foremost innovations is its portfolio of PACKprint® solutions, which provides a wealth of shopper value-add and essential product information in the form of shopper scannable package unique coding on the product.

Information can range from each package-specific manufacturing location to food origination, ingredient details to the carbon footprint. Then wrapped in shopper engagement unique marketing offers and tools to speed the instore shopping experience and make it faster and convenient.

The PACKprint® solution can assist with product tracing, recalls and highly targeted marketing campaigns. It’s also useful for enhancing shopper engagement while making it possible to include extensive and detailed information without the need for large and wasteful labels.

One additional innovation for this show is PACKprint® solution can now be GMA compliant. This means it conforms to standards that ensure a brand owner can maintain and store information in a single location, and the location is easily accessible to those who need it.

Digimarc® Barcoding solutions are known for dramatically reducing the time consumers spend in checkout lanes by eliminating the time-consuming need to locate a barcode on each package to scan each item. The barcode is instead embedded into the entire surface of the product’s packaging.

Scanning the code is as easy as scanning the item, which can be done at the checkout counter as well as with customer smartphones to engage online with brands.

Combine the extensive information of PACKprint® with the speedy scanning of Digimarc® Barcodes and you get an instant, easy access to comprehensive product information, a revolution for the industry.

About the Free MonoRoverIROVER_BLACK_SEGWAY_ELECTRIC_2_WHEEL_BOARD_SWEGBOARD_SCOOTER_ELETRIC_HOVERBOARD

MonoRover creates unique and powerful personal transportation solutions, with options that range from a two-motored, two-wheeled board to a retractable, portable scooter that revs up to 20 mph. Which one is up for grabs?

Head to FASTechnology Group’s booth F1900 at the PLMA’s 2015 Private Label Trade Show and you’ll find out!

Visit our booth to enter a chance to win a MonoRover and a chance to see our latest innovations in action.

PLMA Show 2015

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Crazy Monkey granola packaging featured at Walmart's Sustainability Exp

Walmart’s Sustainable Products Expo

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Global efforts to sustain our planet for future generations just took a major step forward and FASTechnology Group is at the forefront. On April 29, Walmart sponsored a Sustainable Product Expo at which Walmart and more than a dozen of its biggest suppliers, representing more than $100 billion in sales, pledged to accelerate the development of more sustainable agriculture and more complete recycling. Companies taking the pledge included such industrial heavyweights as Kellogg, Monsanto, Proctor & Gamble, Johnson & Johnson, Campbell Soup, Cargill, General Mills and Goldman Sachs. Through increased collaboration and efficiency in the food chain, these pledges are expected to bring sustainable agriculture practices to approximately eight million acres of farmland, eliminate six million metric tons of Read more

New CUSTOMprint+ enables highly customized package printing

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FASTechnology Group promises substantial marketing benefits from CUSTOMprint+, a new software integration product that fully integrates short-run, highly customized package printing with mobile and social media to enable individually targeted retail marketing initiatives. It even allows for on-pack printing for highly targeted sampling campaigns.

CUSTOMprint+ addresses several emerging market trends:

  • Retail and e-commerce marketing are converging. Many consumers will shop and/or gather coupons online, then go to a bricks-and-mortar retail outlet to make their purchase. Others will go to a retail outlet to see products hands-on then shop online for a better price.
  • Packaging and mobile media are now coordinated, with mobile devices scanning product information and delivering coupons whose values vary with the shelf-age of the product, store-specific promotional opportunities, customer loyalty rewards and other customized marketing initiatives.
  • Consumer affinities for neighborhood localization & sense of community are on the rise. Community pride extends into the market place. Local produce is preferred over imported produce. Locally manufactured products sustain higher pricing.
  • Adverse economic conditions have produced a more price sensitive shopper who increasingly relies on coupons. Retailers are issuing coupons at the point of sale.
  • The coupons available online are virtually unlimited.

Read more