Nestle boasts of supply chain transparency
In this era where social media prevails, consumer expectations for supply chain transparency are at an all time high. Whether it is corporate values, fair trade, or product quality, manufacturers are responding to the increasing demand to pull back the curtain and reveal the inner workings of their supply chain.
According to the Chairman of Nestlé, Peter Brabeck, because of social media, “The consumer now wants to know where the coffee in the Nespresso capsule comes from.” This new consumer thirst for product information not only extends to the origin of food products, but to the Read more