Big Brands Losing Consumer Trust
Once upon a time big brands ruled the roost. Consumers just automatically reached for the brands they had come to know and rely upon. Nowadays however, big brands are losing ground to smaller, sleeker upstarts.
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Entries by admin
Digital Printing Taking Over
(Image via https://blog.ryerson.ca/) Digital printing is exploding, and savvy brands are already on it. Digital has been the most rapidly growing area in the print market for years, according to Smithers Pira analysts, averaging an annual growth rate of 9.2 percent in value and 5.9 percent by volume from 2009 to 2015. FoodProductionDaily outlines the […]
Why Blue Bell and Sabra Product Recalls are a Massive Hassle
Retailers are scrambling. Consumers may or may not be getting some type of notification that an item they purchased shouldn’t be eaten. And Blue Bell Creameries and Sabra Dipping Company are posting alerts and probably crossing their fingers that word gets out about their product recalls. None of the scrambling, haphazard notifications or finger-crossing would […]
FASTechnology Group at 2015 Store Brands Innovation & Marketing Summit
FASTechnology Group was on hand with a double feature at the 2015 Store Brands Innovation & Marketing Summit in Chicago. The FASTech exhibit in booth 310 which showcased the latest advanced packaging solutions and how they’re redefining innovation and an informational talk from FASTech CEO Joe Hattrup during the summit’s two-part supersession. About the FASTech Exhibit […]
What is a GTIN?
The CPG industry has a paramount interest in manufacturing food safe products. In order to stay in the game, complying with the FDA Food Safety Modernization Act (FSMA) requires supply chain modifications to meet new track and trace requirement of food source and manufacturing conditions. Most companies are employing an industry code called a GTIN, […]