Entries by admin

“What is OEE and How Can It Be Measured?”

OEE Part 1 of 4 Part Blog The term OEE is being thrown around a lot lately; so what is it exactly?  Overall Equipment Effectiveness (OEE) is a concept used in lean manufacturing implementation.  At a very basic level OEE can be measured using the following equation: OEE = Availability X Productivity X Quality or […]

The New Power And Incredible Value Of Variable QR’s OnPackage

Despite the somewhat sad misuse of, and shallow understanding of QR codes historically in retail and mobile advertising, recent advances in technology have warranted lifting up the hood again to see “what’s up what’s new” and that a paradigm shift has truly occurring. Variability, serialization and “instantaneous scan” capable mobile apps and powerful mobile devices […]

From ‘Share a Coke’ to Custom Water Bottle Labels

Once upon a time, printers were pretty much tied to the base artwork provided by clients. Their role was relatively passive. While they could compete on service factors like cost, speed and quality, there was little else to differentiate between one commercial printer and the next. Nowadays the story is very different.  Even the smallest […]

Packaging Industry Creatives are Thinking Out of the Box

Isn’t it ironic that the term ‘thinking out of the box‘ is so overused nowadays that it is practically a red flag for tired  and unimaginative ideas? There is still an industry for which thinking out of the box is highly relevant and meaningful though – the packaging industry. Never have the creatives had so […]